"Visa Treasure Hunt" to celebrate "2006 Macau World Heritage Year"
Published on : 2006/04/03
Visa Cardholders enjoy exclusive privileges and win fabulous treasures by using their Visa Cards Visa International today kicked off the annual "Visa Treasure Hunt" campaign at one of the Macau cultural heritages, Dom Pedro V Theatre, to promote inbound tourism and credit card usage in Macau. This year, the event will be supporting the "2006 Macau World Heritage Year" campaign. Visa cardholders who spend in Macau will enjoy a host of exclusive dining and shopping discounts. In addition, they will also be entitled to lucky draw entries and have chances to take home fabulous prizes, adding fun to their treasure hunt in Macau.
Chris Clark, Senior Vice President and General Manager Greater China Region: Taiwan, Hong Kong and Macau, Philippines, Visa International said, "Since Macau is actively working on overall tourism cooperation with the participating provinces and cities in China. Visa as an international payment brand is also committed to supporting the development of the tourism industry in the region. Travel has always been a strong focus for the services Visa provided.
"To capitalize on the 2006 Macau World Heritage Year campaign, Visa together with Macau Government Tourist Office jointly launch Visa Treasure Hunt. Committed to providing fabulous and exclusive offers for cardholders, Visa has been organizing a wide array of unique promotional programs. Last year's Visa Treasure Hunt campaign has attracted over 10,000 lucky draw entries. Riding on the success of last year' campaign, we believe the 2006 promotion will bring even greater excitement to local Macau cardholders and visitors from Hong Kong, China and the rest of the world," said Prudence Chan, Country Manager, Hong Kong/Macau, Visa International.
João Manuel Costa Antunes, Director, Macau Government Tourist Office added, "Visa International has chosen Macau as the "treasure land" for "Visa Treasure Hunt", which corresponds very well to Macau's image as a city of cultural treasures. As one of the major activities for the "2006 Macau World Heritage Year" campaign, "Visa Treasure Hunt" encourages the spending of visitors to Macau while promotes at the same time "The Historic Centre of Macau". It also enhances the fame of Macau internationally and provides visitors with various privileges."
Supermodel and travel writer Kathy Chow officiated at the launch press conference together with Chris Clark, Prudence Chan, and João Manuel Costa Antunes. Kathy Chow was also appointed as the 'Star of Visa Treasure Hunt' to start off the treasure hunt journey in Macau. Between 3 April 2006 to 30 June 2006, Visa cardholders to spend in Macau can enjoy a host of exclusive dining and shopping discounts. For every MOP200 they spend with Visa card, they are also be entitled to one Instant-Win Lucky Draw entry at the Large do Senado game booth * and have chances to take home fabulous prizes:
- Grand Prize (3 winners): A trip for two to Macau, including a one-way "Heli Express" helicopter ride, one-way super class TurboJET ferry ticket and accommodation at Pousada De Sao Tiago.
- Other prizes include electronic products, skincare gift sets, limited -edition Visa coffee mugs, etc
- Fabulous merchant discount offers by paying with Visa card All prizes are given on a first-come-first-serve basis while stocks last. For details, please visit
www.visa.com.hk.
* The game booth is located at Macau Government Tourist Office, Ritz Building. 9, Largo do Senado, Macau (open daily from 10am to 9pm)
About Visa International
Visa connects cardholders, merchants and financial institutions through the world's largest electronic payments network. Visa products allow buyers and sellers to conduct commerce with ease and confidence in both the physical and virtual worlds. As an association owned by 22,000 member financial institutions, Visa is committed to the sustained growth of electronic payment systems to support the needs of all stakeholders and to drive economic growth. For more information, visit www.corporate.visa.com.
About Visa Asia Pacific
In Asia Pacific, Visa has a greater market share than all other payment card brands combined with 62 percent of all card purchases at the point of sale being made using Visa cards. There are currently 277 million Visa-branded cards in the region. For the 12 months ended December 2005, US$579 billion was spent at point of sale or withdrawn from ATMs in Asia Pacific using Visa cards. Visa Asia Pacific's internet address is www.visa-asia.com.
About Visa in Macau
In Hong Kong, there are about currently 7.4 million Visa Cards in circulation, generating a retail sales volume of more than HK$140 billion from the point of sale for the twelve months ended 31 June 2005. Visa Hong Kong's Internet address is www.visa.com.hk. Please change the figures to Macau version.
For further information please contact:
Joyce Chiu, Ketchum Newscan
Tel: +852 3141 8101
Fax: +852 2510 8199
Email: joyce.chiu@knprhk.com
Michelle Wong, Ketchum Newscan
Tel: +852 3141 8099
Fax: +852 2510 8199
Email: michelle.wong@knprhk.com