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MGTO pushes MICE in Bangkok

Published on 2011/10/17

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MGTO and Macau trade promote city as a MICE destination in Bangkok MGTO and Macau trade promote city as a MICE destination in Bangkok

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The 19th Incentive Travel & Conventions, Meetings Asia (IT&CMA 2011) was held in Bangkok Convention Centre in Thailand from 4 to 6 October this year.  Joined by 28 local trades, Macau Government Tourist Office (MGTO) participated in the trade show to promote the latest MICE products and offerings of Macau.

IT&CMA is the region's premier meetings and incentive travel tradeshow and has attracted thousands of international buyers and delegates to participate each year. It is at the same time a platform for promoting the Asia-Pacific region as a MICE destination as well as a source for MICE visitors.

The number of Macau trades participating in the leading international MICE trade shows has been increasing over the years, which does not only imply that more new offerings are being launched in Macau's MICE market every year, but also signifies a rise on the level of confidence from the local trades to promote and support Macau to continue to develop as a premier MICE destination in the Asia-Pacific region.

Taking the convenience of time and location, MGTO held jointly with Thailand Convention & Exhibition Bureau a mini mart and networking luncheon named MICE Macau & Thailand Seminar, on 7 October after IT&CMA.   The seminar brought together 31 representatives from corporate companies, travel-related agents and event organizers from Thailand with 22 trade from Macau, for service and products update and business discussion.

During IT&CMA 2011, MGTO participated at the Association of Convention and Visitor Bureaus (AACVB) Press Conference. AACVB announced its latest movements, which included: a new membership structure, which will extend membership opportunities to provincial and city-level CVBs, that AACVB membership will now be available to MICE Destination Marketing Organisations (DMOs), venue operators, Destination Marketing Companies (DMCs), Professional Conference Organisers (PCOs) and associations that want to be more involved in regional co-operation and develop more business leads.